Friday, January 4, 2013

Simplified Linear Model of the Consumer Decision Process

Simplified Linear Model of the Consumer Decision Process

Simplified Linear Model of the Consumer Decision Process In the Simplified Linear Model of the Consumer Decision Process, we have found five stages. Such as,
Stage 1. Problem or need recognition Stage
2. Information Search Stage
3. Evaluation of Alternatives Stage
4. Purchase Decision(s) Stage
5. Post-Purchase Behavior
For understanding the consumer decision process we have to know about Major Influences in the Consumer’s “Black Box”

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