The Consumer Behavior
What is Consumer Behaviour?
Consumer Behavior is the "Processes a consumer uses to make a purchase decisions, as well as to use and dispose of purchased consumer's or customer's goods or services; and also includes factors that influence in the purchase decisions and the product use."The actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The behavioral sciences help answer questions such as:
- Why people choose one product or brand over another?
- How they make these choices? and
- How companies use this knowledge to provide value to consumers?
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