The Consumer Behavior Simplified Model

The Consumer Simplified Model

If we see the Simplified Model we see the three things. Which are 01. Multiple Stimuli 02. Black Box 03. Target Audience Response.

The Consumer Behavior Simplified Model (Multiple Stimuli and Black Box)

Hare Multiple Stimuli contains with product, price, place and promotion and Another is Environmental Events contains with Economic, Technology, Political and Cultural Environment. In the Black Box Contains with different types of Potential Buyer Responses such as Product choice, Brand choice, Retailer choice, Purchase timing and Need Satisfaction. If we expand the black box we see that, there are different types of influences such as Intra-Personal Psychological Influences, Situational Influences and Iner-Personal Social Influences. Intra-Personal Psychological Influences means motives and perceptions. Inter Personal Social Influences related on culture and social class. All of the Influences (Intra-Personal Psychological, Situational and Inter-Personal)are mediated by audience characteristics such as Gender, Age and others.Finally the outcome is the Decision Process.

What is Consumer Behavior?

The Consumer Behavior

What is Consumer Behaviour?

Consumer Behavior is the "Processes a consumer uses to make a purchase decisions, as well as to use and dispose of purchased consumer's or customer's goods or services; and also includes factors that influence in the purchase decisions and the product use."

The actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The behavioral sciences help answer questions such as: 

• Why people choose one product or brand over another? 
• How they make these choices? and 
• How companies use this knowledge to provide value to consumers?

Consumer Behaviour in Consumer Decision Process

Multiple Participants in the Consumer’s Decision Process. Such as: Initiators, Users, Deciders, Influencers (Gatekeeper)and Buyer.